Understanding hyper-niche subcultures and micro-identities.

Algorithms have gotten so precise that they're creating hyper-niche subcultures and micro-identities.

As these digital personas evolve, transhumanism is emerging as the future of branding. From NYC fashion girls to Murray Hill finance bros. The “aesthetics” show how personalized branding is the new norm.

To stay relevant, brands must tap into these niche cultures, embrace meme culture, and connect with diverse sub-communities.